What is the use of a third-party impression URL in Amazon DSP?
- To generate creative content
- To verify campaign metrics with a chosen third-party provider
- To create custom audiences
Explanation:
The correct answer is that To verify campaign metrics with a chosen third-party provider because a third-party impression URL in Amazon DSP (Demand Side Platform) is used to verify and track campaign performance through external tracking providers. This URL allows advertisers to send impressions and other campaign data to a third-party provider for further validation and reporting. It ensures that the metrics reported by Amazon DSP are accurate and align with the data from external tracking systems, offering transparency and an independent verification of the campaign’s effectiveness. This is crucial for advertisers who rely on third-party solutions for more comprehensive campaign analysis and reporting.