Amazon DSP Advanced Certification Answers

Amazon DSP Advanced Certification Answers

• This assessment is comprised of 40 questions which cover topics related to campaign planning with Amazon Ads solutions.
• You will have 120 minutes to complete the assessment.
• Achieve a score of 80% to pass the assessment.

Exam URL: https://learningconsole.amazonadvertising.com/student/path/6635-amazon-dsp-advanced-certification

 

 

Questions:

 

An advertiser wants to exclude existing customers from their new-to-brand campaign. Which audience solution allows them to do this most effectively?

• Similar audiences
• ASIN remarketing audiences
• Advertiser audiences

 

A shopper’s journey to purchasing a laptop on Amazon over a 20-day period involved the following interactions: -March 5 - Sponsored Products ad view -March 15 - Display ad click -March 17 - Video ad view -March 20 - Purchase Based on Amazon Ads’ attribution methodology, which ad interaction will be credited for this conversion?

• March 15 - Display ad click
• March 5 - Sponsored Products ad view
• March 20 - When the purchase is made

 

Which of the following is a benefit of similar audiences?

• Similar audiences are based on third-party data sources
• Similar audiences use Amazon signals and do not rely on identifiers
• Similar audiences allow you to build an audience using cookies

 

What is the use of a third-party impression URL in Amazon DSP?

• To generate creative content
• To verify campaign metrics with a chosen third-party provider
• To create custom audiences

 

What should be included in a third-party tag to ensure accurate impression counting?

• A cache buster
• A redirect URL
• Conversion API

 

An advertiser is looking to secure inventory on the homepage of xyz.com and wants to buy it for $20 CPM. Entering into which type of private marketplace deal with the publisher would guarantee their inventory at a fixed price?

• Preferred deal
• Private auction deal
• Advertiser first deal
• Prime day deal

 

If you associate two events to an order, and they both have the same conversion name, the combined ad-attributed conversions for both those events will be aggregated into one column in reporting.

• true
• false

 

A customer views an ad, clicks on the ad, and then makes a purchase. What type of activity is this?

• All-up conversion
• Pre-view conversion
• Post-click conversion
• Post-view conversion

 

You can set up a private marketplace deal manually or through an API.

• false
• true

 

Is it a best practice to select multiple private marketplace deals on the same line item?

• Yes. Amazon DSP will know the specific bid settings for the various deals running on the same line item.
• No. You should separate deals into their own line items. Deals can have varying floors which can require customized settings for each line item.
• Yes. You should group all deals into a single line since it saves time.

 

Which activity provides a stronger signal of an ad’s impact on a conversion.

• Post-view conversion
• Pre-view conversion
• Post-click conversion
• All-up conversion

 

You can append a third-party tags to a mobile Amazon Ads owned and operated creative to enable you to pull viewability reporting in the third-party’s portal.

• true
• false

 

Creative macros are short commands or shortcuts for commands used to pass back metrics to a third party.

• true
• false

 

When are conversions for Amazon DSP campaigns reported?

• 1 day after the conversion
• The date the impression was served
• On the day of the conversion
• 1 day after the impression was served

 

Which of the following are reasons your private marketplace deal may not be bidding?

• The line item has already reached its frequency cap for that user.
• The order has already reached its frequency cap for that user.
• The geo location of the line item overlaps with the location properties of the request.
• The Amazon Ads viewability threshold set for the line item did not meet the estimated viewability score of the request.

 

Which auction type is a digital buying model where the highest bidder above the floor price wins the auction, and pays exactly the amount they bid?

• Second-price auction
• Third-price auction
• First-price auction

 

You can securely transfer audiences from third-party insight providers (DMPs, etc.) to Amazon DSP via Amazon’s Advertiser Audiences. Which of the following statements is true?

• Newly-transferred DMP audiences will populate in your overlap report after 7 days.
• DMP audiences will appear in Amazon DSP within 48 hours and can be immediately applied to campaigns.
• All of these
• Amazon Ads can generate impression forecasts against newly-transferred audiences after 14 days.

 

Attribution restatements occur 10 days, 2 weeks, and 4 weeks after the original conversion is attributed to a campaign.

• false
• true

 

Amazon Ads is integrated with multiple supply-side platforms (SSPs), meaning you can easily access your negotiated inventory with third-party suppliers via Amazon DSP, and run all of your campaign strategies in one place.

• true
• false

 

Bulksheets are recommended to manage:

• Campaign creation
• Campaign optimizations
• None of these

 

By choosing the “While spending full budget, maximize performance” bid strategy, you want to maximize your campaign performance at a given base bid.

• true
• false

 

Which of the below is NOT considered a conversion metric?

• Detail page views
• Impressions
• Purchases

 

Amazon Advertising tag (AAt) supports conversion insights.

• true
• false

 

With Amazon Advertising tag (AAt), you can capture hundreds of events using one tag and use them for creating multiple audiences.

• true
• false

 

For your campaign to receive credit for conversions, you must associate the appropriate ASINs or events to your campaign in order settings.

• false
• true

 

Bulksheets are which file format?

• .tsv
• .csv
• .xls
• .dsp

 

You can use mobile advertising IDs as a file type to create hashed audiences

• false
• true

 

You can create audiences from data captured by Amazon Ad tag, in the audiences tab of Amazon DSP.

• true
• false

 

Which setting must you adjust when setting up a private marketplace deal in Amazon DSP?

• Preferred deal vs. private deal
• All of these are true
• Supply source
• Deal ID

 

Which of the following are short commands or shortcuts for commands passed to Amazon DSP to enhance ad line and creative monitoring capabilities externally, without the need to generate multiple third-party tag sets.

• Server-to-server integrations
• Impression tags
• Click tags
• Creative macros

 

Which bid strategy would you require to frequently monitor and optimize in order to balance performance and spend?

• Automated budget optimization
• “Maximize performance” bid strategy
• Max bid
• “While spending full budget, maximize performance” bid strategy

 

If you use third-party served creatives in Amazon DSP, which of the following policies are true?

• If you are running creatives served through a third-party on eligible Amazon DSP inventory, you will need to append your third-party tag in the tag source section of creative settings.
• For video, the third-party video creative type supports VAST 2, VPAID Flash, and VPAID JS third-party tags.
• When directing to an Amazon Ads site for mobile in-app ads with third-party tags, Amazon Ads requires using a 1x1 pixel and not a redirect.
• Amazon Ads accepts third-party hosted creative libraries from all third-party ad servers.

 

If you select “Maximize performance” as the bid strategy in order settings, but uncheck “bid optimization models,” what happens?

• The Amazon DSP will adjust bids based on the likelihood of conversion.
• The Amazon DSP will adjust bids to ensure the campaign delivers the full budget.
• The Amazon DSP will bid the base bid for all impressions.
• Amazon DSP will increase bids for all impressions.

 

An advertising agency is simultaneously running 25 campaigns for their client. While they want to maximize performance, they also want to minimize manual campaign manipulation. Which optimization strategy should they choose?

• While spending full budget, maximize performance
• Maximize performance

 

All content must be served from the ad server’s domain and may not call from other domains.

• true
• false

 

Which of the below scenarios is correct based on the below shopper journey for ads served in Amazon DSP? July 3rd: Desktop display ad view –> July 24th: Mobile display ad click –> July 25th: Video ad view –> July 30th: Purchase made

• July 3rd desktop display ad view receives credit in Amazon DSP reporting.
• July 24th mobile display ad click receives credit in Amazon DSP reporting.
• All interactions will receive credit in Amazon DSP reporting.
• July 25th video ad view receives credit in Amazon DSP reporting.

 

Ads are only eligible for conversions if users have either clicked or viewed the ads.

• false
• true

 

Which of the below statements is true for private auction deals?

• Private auction deals give an exclusive group of advertisers priority to bid on the open inventory.
• Private auction deals allow you to pay a varied CPM across multiple sites.
• Private auction deals work on a 2nd price auction where the highest bidder wins the impression, but pays the 2nd highest bid.
• All of these are true

 

Which of the following is an insight collected through Amazon DSP’s Amazon Advertising tag (AAt) solution?

• All of these
• Advertiser-defined insights
• Tag-specific insights
• Anything present in HTTP headers

 

If Amazon Ads has an existing server-to-server integration with a third-party measurement provider, you must use the adapter URL Amazon Ads provides, you cannot use a pixel.

• true
• false

 

What advertiser insights can you use to build lookalike audiences?

• AAt based audiences
• All of these
• Advertiser hashed-customer list
• DMP-transferred audiences or advertiser hashed-customer list

 

You can download or upload bulksheets across advertisers within the same entity.

• false
• true

 

All lines in an order are opted into budget optimization, but the most efficient line has the lowest allocated budget. What is an optimization you could make to help allocate more budget to that top-performing line?

• Decrease the base bid on the top-performing line.
• Increase the base bid on the top-performing line.
• Tighten frequency from “3 per 1 day” to “1 per 1 day” on the top-performing line.
• Remove the lowest performing audiences on the top-performing line.

 

Arturo is planning the creative strategy for an upcoming campaign. What is the best approach to take?

• Use a multi-format approach running various format types (i.e. a combo for video and display ads)
• Leverage only the video format for brand consistency
• Leverage only the display format for brand consistency

 

What is a key benefit of using a data management platform (DMP) to transfer existing audiences to Amazon DSP for activation in your Amazon Ads campaigns?

• Easily identify opportunities to use retail interactions in campaigns
• Pseudonymize customer segments created using hashed data
• Manage audiences in a single place, simplifying your workflows

 

Which of the following deal types helps access inventory at fixed pricing with higher prioritization?

• Private Auction
• Preferred Deal
• Programmatic Guarantee

 

Morgan wants to combine data from various sources, including their own signals and Amazon DSP data. Which tool should they use to analyze the data and create custom audiences?

• Amazon Marketing Cloud
• Conversions API
• Amazon Ad Tag

 

Fill in the blank: If the projected spend of all line items sums to an amount less than your order budget, then your budget is _______

• Overpacing
• Underpacing
• On pace

 

An advertiser wants to expand their reach using audiences that don’t rely on cookies. Which of the following should they choose that best meets these requirements?

• Similar audiences
• Third-party audiences
• Lookalike audiences

 

Jason, an advertiser for a brand that does not sell on Amazon, is running a link out campaign and wants to drive traffic to his automotive website. What type of component-based creative should Jason use to achieve this?

• Brand Store Creative (BSC)
• Responsive eCommerce Creative (REC)
• Asset Based Creative (ABC)

 

Johan wants to reach potential customers who have shown interest in their products but haven’t purchased yet. Which audience solution is most appropriate?

• Lifestyle audiences
• ASIN remarketing audiences
• Lookalike audiences

 

A skincare brand wants to reach females who are in-market for either beauty products or haircare. How should they set up their audience targeting?

• Create two groups with “Or” between beauty and haircare, and use “And” to combine with the female demographic
• Use “And” between each audience segment
• Use “Or” between each audience segment

 

Which of the following statements accurately describes Amazon Ads’ attribution methodology?

• Conversions are attributed using a last-touch model that prioritizes the last click over the last view within a 14-day lookback window
• Conversions are attributed to the first ad a customer interacted with within a 30-day lookback window
• Amazon Ads uses a multi-touch attribution model, giving equal credit to all ads viewed or clicked before a purchase

 

Dev has uploaded a creative including their brand logo, a call to action to “shop now”, high quality imagery, legible text, the prime day logo, and 15 second animation. The creative was rejected due to non-compliance with creative guidelines. Why was the item non-compliant?

• Creatives cannot use brand logos
• Creative animations must be at least 20 seconds
• Creatives cannot use Amazon logos

 

Which of the following best describes if line items in your budget have “optimized out”?

• The line item isn’t delivering due to budget optimization reallocations.
• The line item is opted out of budget optimization and the projected spend is equal to the line item budget you’ve manually set.
• The line item’s flight dates have passed.

 

Xiaoyan is interested in deals that provide invitation-only access to select inventory with flexibility in pricing. Which type of deals are they looking for?

• Private Auction
• Auction Packages
• Preferred Deal

 

Which of the following statements accurately describes attribution restatement for Amazon DSP campaigns?

• Reprocessing of attribution with the intent of capturing conversions that may have been missed occurring daily
• Reprocessing of attribution with the intent of capturing conversions that may have been missed or incorrectly assigned on a rolling basis
• Reprocessing view through vs click through, occurring only once, 30 days after the original conversion attribution

 

Which best describes the “lead-in” stage for a bid calendar for a high traffic event?

• Begins 2-4 weeks prior to the day-of. Gradually increase bids as you approach the day-of phase.
• This stage includes the actual event days, such as Prime Day, Black Friday, or Cyber Monday. Bids may peak during this period to maximize visibility and engagement.
• Occurring 2-4 weeks after the Day-of, gradually ease off bids during this phase.

 

Vanessa, an advertiser selling in the Amazon store wants to set up a creative to drive traffic to specific product detail pages. What type of component-based creative should Vanessa use to achieve this?

• Responsive eCommerce Creative (REC)
• Asset Based Creative (ABC)
• Brand Store Creative (BSC)

 

What does interoperability with third-party ad IDs allow advertisers to do?

• Expand the supply they have access to and improve overlap rates
• Create custom audiences in one click
• Enable using multiple audience types on a single line item

 

You’re an advertiser running a full funnel campaign for Black Friday/Cyber Monday. You leveraged an event lead-in strategy and have planned conversion focused ads to run day of event. It’s now the Day of event. What should be your primary focus during this stage to maximize your advertising impact?

• Define specific awareness objectives and focus on only awareness goals until Prime day arrives
• Wait until after the event to assess performance and leverage ads with learn more call-to-actions
• Be flexible and adjust settings during event as needed, focus on conversion goals, and leverage creatives with shop now call to actions

 

Which of the following is a policy for using third-party served creatives on Amazon DSP?

• Third-party pixels/ad tags don’t need approval
• All content must be served from the ad server’s domain
• Unsecured calls (http://) are accepted

 

Ursus is interested in expanding reach of their ads beyond Amazon O&O. Which supply source would you recommend they consider?

• SSP and exchange inventory
• Amazon Publisher Direct (APD)
• SSP and exchange inventory and/or Amazon Publisher Direct

 

What type of video creative does Amazon DSP support for third-party tags?

• VAST 3 and VPAID
• Only VAST
• VAST 2, VPAID Flash, and VPAID

 

Mounira wants to create a custom audience based on interactions with their Streaming TV ads. Which custom solution should they use?

• Media interactions
• Campaign remarketing
• Retail interactions

 

What is a benefit of server-to-server (S2S) integrations in Amazon DSP?

• Measurement on additional placements like Streaming TV ads and mobile app
• Ability to use unapproved third-party providers
• Link directly to data management platform to retrieve hashed records

 

An advertiser selling products in the Amazon store implements Amazon Ad Tag (AAT) on their external website. What is the primary benefit of this strategy?

• Enabling customers to purchase Amazon products directly from the external website
• Creating custom audiences for Amazon Ads campaigns based on external website behavior
• Automatically optimizing product prices on Amazon based on external website traffic data

 

If a campaign is underdelivering and the advertiser wants to catch up without spending the entire budget immediately, which pacing profile is most appropriate?

• Pace Ahead
• Even
• ASAP

 

Hyunh is working on a campaign and wants to ensure that they spend the full amount of their budget during the campaign flight. Which bidding priority should they use to meet this goal?

• Neither of these
• Prioritize spending full budget, while maximizing performance
• Prioritize KPI target

 

You’re an advertiser preparing for Amazon’s Prime Day event. You’re currently in the Event Lead-in stage, which is 2-4 weeks before the actual event. What should be your primary focus during this stage to maximize your advertising impact?

• Define specific objectives, identify high performers, and leverage awareness and consideration campaign goals to generate interest
• Define specific awareness objectives and focus on only awareness goals until Prime day arrives
• Create a campaign around conversion goals and wait to run any campaigns, until the sale is active on Prime Day

 

When should an advertiser consider using bid modifiers?

• When they have additional data not available to Amazon DSP that informs the value of impressions
• When they want to reduce manual control over bidding
• When they want Amazon DSP to automatically optimize bids for standard campaign goals

 

Jose wants to run a campaign during Black Friday and Cyber Monday, aligning their brand with relevant content. Which deal package would be most appropriate for this purpose?

• Contextual deals
• Run of Network (RON) deals
• Amazon Shopper Insights deals

 

A shopper interacts with ads from two different campaigns from the same brand, they first click an ad promoting the brand’s mirrorless cameras and later click an ad promoting the brand’s camera cases. The shopper ends up purchasing the mirrorless camera after clicking on the ad for the camera cases. Conversion will be awarded to which campaign?

• The camera bag campaign
• The mirrorless camera campaign
• None

 

Which of the following deal types are an invitation-only, pre-negotiated arrangement between a publisher and an advertiser?

• Private Auction
• Programmatic Guaranteed
• Preferred Deal

 

Where can you access and manage deals on Amazon DSP?

• Ad Console
• Inventory Hub
• Campaign Manager

 

Which solution gives advertisers the ability to pass dynamic events for audience creation and conversion management, enabling personalized audience targeting using detailed visitor data, including product views, purchases, and cart abandonments?

• Amazon Ad Tag
• Data management platform
• Conversions API

 

A shopper’s journey to purchasing a coffee maker on Amazon over a 20-day period involved the following interactions: -March 5 - Sponsored Products ad view -March 12 - Sponsored Brands ad view -March 17 - Video ad view -March 20 - Purchase Based on Amazon Ads’ attribution methodology, which ad interaction will be credited for this conversion?

• March 12 - Sponsored Brands ad view
• March 17 - Video ad view
• March 5 - Sponsored Products ad view

 

Luan wants to reach shoppers who have shown interest in their products or similar products on Amazon.com. Which type of signals should they use?

• Media interactions
• Retail interactions
• Campaign remarketing

 

Which of the following best describes the range of creative formats available on Amazon DSP?

• Standard display ads and interactive ads
• Audio, video, and display ads with various creative templates
• Video ads and sponsored product listings

 

Which of the following is a key feature of Responsive eCommerce Creative (REC) on Amazon DSP?

• It requires manual creation of ads for each individual ad size supported by Amazon DSP
• It only supports single-product advertisements and cannot showcase multiple ASINs in one ad
• It automatically optimizes by selecting the best combination of added product ASINs and ad variations to drive campaign performance

 

Which of the following enables third-party providers to accurately perform certain functions, such as counting impressions and clicks?

• Server-to-server (S2S) integration
• Amazon Ad Tag
• Creative macros

 

Serena, an advertiser, notices that her latest Amazon Ads campaign is showing significantly different attribution results compared to the previous campaign she ran earlier in the year. Review the factors that she identifies: -The campaigns leveraged the same strategy. -One campaign yielded more clicks and conversions. -One campaign was running during Black Friday, while the other ran during the spring time. Which of the factors is most likely to cause differing attribution results between two Amazon Ads campaigns?

• Ad content – The content of the ad is likely the culprit, generating less engagement
• Seasonality – The Black Friday event likely generator a higher volume of shoppers and available impressions
• Strategy - The strategy may have become outdated, yielding lower interest

 

Which supply source enable advertisers to access addressable, display, online video (OLV), and reserved, high win-rate STV ad supply across the open internet and from premium publishers and broadcasters?

• Amazon O&O
• Amazon Publisher Direct (APD)
• Private marketplace (PMP) deals

 

Which supply source enable advertisers to access addressable, display, online video (OLV), and reserved, high wiZavier wants to engage audiences who recently engaged with video game content on Twitch. Which type of signals should they use?

• Retail interactions
• Campaign remarketing
• Media interactions

 

How do Amazon Publisher Cloud (APC) deals differ from traditional contextual deals on the web?

• APD First Access deals
• Amazon Audience targeted PG deals
• Run of Network (RON) deals

 

Marion is running a campaign, but observes that the performance and delivery are both low. What action would you recommend they take?

• Increase bids, frequency caps, and open segments; relax viewability constraints
• Decrease bids and narrow targeting
• Increase bids only

 

Which of the following best describes rule-based audiences?

• Audiences based on Amazon shopping and ad engagements that can be combined with first-party signals
• Audiences used to help reach new audiences who are likely to be interested in your business because they’re similar to your existing audiences
• Audiences from an advertiser’s data management platform

 

What does ASP (Additional Spend Potential) represent in Amazon DSP?

• The actual spend of the campaign to date
• An incremental budget value that can be added while maintaining 100% end-of-flight delivery
• The projected spend for the next month

 

When setting up a campaign with multiple line items using budget optimization, what is the best practice for pacing profiles?

• Always use ASAP pacing for all line items
• Use different pacing profiles for each line item
• Use the same pacing profile for all line items in the order

 

What is the primary focus of Performance+?

• Driving performance towards specific goals for advertisers selling on third-party websites
• Driving performance towards specific goals for advertisers selling in the Amazon store
• Using third-party data to create remarketing audiences

 

What should you do if none of the creatives associated with a line item match the ad size requirements in the request?

• Add a custom audience to the line item
• Remove all creatives from the line item
• Add creatives that match the ad size and type for that deal for the line item

 

What is the primary purpose of Events Manager on Amazon DSP?

• Events Manager is primarily used for organizing and coordinating offline marketing events sponsored by Amazon sellers
• Events Manager on Amazon DSP integrates tools to track, process, and analyze conversions in the Amazon store and third-party websites, enabling campaign optimization and reporting
• Events Manager in the Amazon store DSP is solely designed to schedule and manage live events for product launches on Amazon

 

Which of the following is not a benefit of “prioritize KPI target” type of bidding priority?

• Have a fixed budget that must be spent during the campaign flight
• Have flexible budgets if your campaigns drive the best performance
• Have flexible budgets that are consistent for better performance

 

What strategies does Performance+ offer to help achieve KPIs?

• Supply management and deal set up
• Bidding, scheduling, and targeting
• Prospecting, remarketing, and retention

 

What is a key benefit of using Dynamic Creative Optimization (DCO) in ad campaigns?

• It automatically creates product listings on e-commerce platforms
• It rapidly builds multiple iterations of an ad, tailoring parts based on audiences, context, and past performance
• It eliminates the need for creativity in ad design

 

Kaia received notification that a digital camera creative was rejected. The creative showcases the “Iris Snapshot 3” model. However, the landing page linked in the ad features the “Iris Snapshot 3 Lite” version. Why was this creative rejected based?

• The creative was rejected because it didn’t include the price of the Iris Snapshot 3
• The creative was rejected because the product version shown in the ad doesn’t match the product on the landing page
• The creative was rejected because it failed to mention the Iris Snapshot 3 Lite version also available

 

Multiple buyers can participate, delivery is not guaranteed, and no priority access is typically offered versus open auction buying. This describes which type of deal?

• Auction Packages
• Preferred Deal
• Amazon Publisher Cloud

 

Which of the following is a best practice for budget optimization to help maximize delivery and performance?

• Mix line items with ASAP pacing profile in the same campaign with line items that have other pacing profiles
• Opt out of short flight campaigns from budget optimization
• Use line item’s projected spend to identify important tactics that are likely to underdeliver and open up their targeting settings or increase maximum average CPM

 

What should an advertiser do if the sum of projected spend across line items is less than the total lifetime order budget?

• Do nothing
• Open up line items targeting settings or increase maximum average CPM
• Decrease the campaign budget

 

What is a recommended step to optimize an underperforming deal on the SSP side?

• Ask the publisher to increase your inventory
• Adjust the targeting on the line item
• Increase the bid rate

 

Finn has submitted a video advertisement intended to promote an upcoming sale. The ad includes the brands logo, a “Learn More” button, high-resolution product shots, clearly readable text, a seasonal discount banner, and a 15-second animation. The ad was rejected for not meeting creative guidelines. What caused the ad to be non-compliant?

• Company logos are not permitted in video advertisements
• Video animations must be a minimum of 15 seconds long
• Ads cannot use discount promotional banners, unless the sale is active

 

Bjorn is using a third-party tag for their upcoming display campaign, but the third-party tag indicates it is “Unrecognized” in Amazon DSP. How would you help them troubleshoot this issue?

• Check that Amazon Ad Tag is working correctly
• Evaluate the need for a server-to-server integration to enable better tagging
• Check to see if the creative macro is being used or is invalid

 

When assigning multiple audience segments to a line item, an advertiser wants to increase scale by serving ads to shoppers in any of the selected segments. Which option should they choose?

• Neither
• And
• Or

 

Harshdip is running a campaign with the ‘Prioritize target KPI’ bid strategy and is pacing at 100% but not hitting the desired goal KPI. What optimization strategy can the advertiser use to improve performance?

• Lower base bid
• Increase base bid
• Increase maximum bid

 

Automated budget optimization will detect low spending line items (less than $5 a day) and shift remaining budget to higher spending line items within the campaign.

• True
• False

 

An advertiser who sells products on their own website, but not on Amazon, wants to use Amazon DSP to improve their advertising strategy. Which of the following is the MOST appropriate use of Amazon Ad Tag (AAT) for this advertiser?

• To directly increase sales on the Amazon store
• To track conversions on their website and create relevant audiences for remarketing
• To create audiences for Amazon product listings

 

Amar, an advertiser, wants to track traffic on his brand’s website as well as physical retail transactions. What tool could he use to track both things?

• Conversions API (CAPI)
• Amazon Ad Tag (AAT)
• Data management platforms (DMP)

 

What is the key difference between a Private Auction (PA) deal and a Preferred Deal (PD) on Amazon DSP?

• Private auctions offer preferred placement and custom execution, while Preferred Deals offer competition among diverse buyers
• Private Auctions have a varied CPM, while Preferred Deals have a fixed price
• Private Auctions have a fixed price, while Preferred Deals have a floor price

 

You’re an advertiser for a global brand launching a new line. You want to use Dynamic Creative Optimization (DCO) to tailor your ads for different markets and demographics. Which of the following approaches best utilizes DCO for this campaign?

• Develop a flexible ad template that allows for dynamic elements such as product images, localized text, and demographic-specific visuals
• Use separate, manually created ad campaigns for each individual market and demographic group
• Create a single ad template with fixed product images and text and make it relevant for all demographics and markets

 

To encourage repeat purchases from existing customers who bought products within the last year, which audience type should a brand use when promoting complementary products?

• In-market audiences
• Lifestyle audiences
• ASIN remarketing audiences

 

Which phase of a high traffic event would you recommend gradually easing off bids?

• Lead-in stage
• Lead-out stage
• Day-of stage

 

Beatrix is interested in using a third-party measurement provide to get additional metrics on placements like Streaming TV ads and mobile apps. Which solution would you recommend for their use case?

• Conversion API
• Server-to-server (S2S) integration
• Amazon Ad Tag

 

With Amazon DSP, advertisers can access both 1P and 3P supply.

• True
• False

• True
• False

 

1. 1. You can securely transfer audiences from third-party insight providers (DMPs, etc.) to Amazon DSP via Amazon’s Advertiser Audiences. Which of the following statements is true?
   2. Which of the following are short commands or shortcuts for commands passed to Amazon DSP to enhance ad line and creative monitoring capabilities externally, without the need to generate multiple third-party tag sets.
   3. What advertiser insights can you use to build lookalike audiences?
   4. Is it a best practice to select multiple private marketplace deals on the same line item?
   5. Select all settings you must adjust when setting up a private marketplace deal in Amazon DSP.
   6. Amazon Ads is integrated with multiple supply-side platforms (SSPs), meaning you can easily access your negotiated inventory with third-party suppliers via Amazon DSP, and run all of your campaign strategies in one place.
   7. Which of the following are true?
   8. If you select “Maximize performance” as the bid strategy in order settings, but uncheck “bid optimization models,” what happens?
   9. If you associate two pixels to an order, and they both have the same event type, the combined ad-attributed conversions for both those pixels will be aggregated into one column in reporting.
   10. Amazon Publisher Services (APS) allows Amazon DSP advertisers to have direct access to premium publisher inventory for increased efficiency and performance without supply-side fees.
   11. If you use third-party served creatives in Amazon DSP, which of the following policies are true?
   12. Which activity provides a stronger signal of an ad’s impact on a conversion.
   13. This type of pixel can be generated by navigating to the events tab in Amazon DSP.
   14. If you have an existing server-to-server integration with a third-party measurement provider, you must use the adapter URL Amazon Ads provides, you cannot use a pixel.
   15. Amazon Ads allows you to build and engage with audiences that have streamed content on Twitch, based on channels, genres, and games, with a 180-day lookback window.
   16. Using the audience builder in Amazon DSP, you are able to create custom audiences based on which of the following?
   17. Which is a tool where advertisers buy ads in an automated fashion?
   18. If you want to control your pacing and performance trade-off for your advertising campaign, what is the best option to choose in order settings?
   19. Amazon Ads enables you to create brand-based audiences around which of the following behavior types?
   20. An advertiser is looking to secure inventory on the homepage of xyz.com and wants to buy it for $20 CPM. Entering into which type of private marketplace deal with the publisher would guarantee their inventory at a fixed price?
   21. Advertiser A bids $0.45, Advertiser B bids $0.65, and Advertiser C bids $1.05. Which of the following is true in a second-price auction?
   22. Which audience type drives consideration for your brand, by engaging users that have regularly demonstrated shopping behaviors reflective of broad interest groups, like tech enthusiasts and foodies.
   23. Amazon Advertising tag (AAt) supports conversion insights.
   24. Therefore, you do not need to use a simple conversion pixel for conversion insights, optimization, and reporting.
   25. Third-party video creative type supports which of the following third-party tags?
   26. When directing to an Amazon Ads site for mobile in-app ads with a third-party tags, you can use a 1×1 pixel or a redirect.
   27. Choosing this simple pixel type allows you to manage fewer pixels and gives more flexibility when embedding them.
   28. How will conversions be impacted (if at all) after a campaign ends?
   29. Attribution reinstatements occur 10 days, 2 weeks, and 4 weeks after the original conversion is attributed to a campaign. This process then occurs on a rolling basis following each reinstatement.
   30. A customer views an ad, clicks on the ad, and then makes a purchase. What type of activity is this?
   31. What is Amazon DSP’s attribution lookback window?
   32. When are conversions for Amazon DSP campaigns reported?
   33. Which of the below is NOT considered a conversion metric?
   34. Which of the below statements is true for private auction deals?
   35. You are running a campaign with the bid strategy “Maximize performance,” and your campaign is under-pacing, but you are hitting your goal KPI. What is an optimization you can implement to improve pacing?
   36. Which auction type is a digital buying model where the highest bidder above the floor price wins the auction, and pays exactly the amount they bid?
   37. Lifestyle audiences can be used to drive brand awareness, and for advertising everyday products and services such as B2B courier services, organic produce, etc.
   38. Amazon Garage, Twitch, Whole Foods Market, and Amazon Fresh stores are examples of which type of audience?
   39. Bulksheets are which file format?
   40. When using Amazon Advertising tag (AAt), you must install event code on each page of your website where the user action takes place or use a tag manager to ensure AAt is placed on each page.
   41. You can append a third-party tags to a mobile Amazon Ads owned and operated creative to enable you to pull viewability reporting in the third-party’s portal.
   42. Bulksheets are recommended to manage:
   43. When you’re creating a simple pixel in Amazon DSP, which of the following is true?
   44. Which of the following are reasons your private marketplace deal may not be bidding?
   45. You can download campaign settings and upload modifications via bulksheets in either your advertiser or order view.
   46. Creative macros can be used to allow third-parties to view metrics to provide greater visibility into third-party creatives served through Amazon DSP.
   47. A customer purchases a product from your brand that is not a tracked ASIN for your campaign. The purchase will be counted as a brand halo purchase, allowing you to understand the overall lift in brand-wide conversions from your campaign.
   48. Simple pixels can capture attributes such as page type and purchase value, which Amazon Advertising tags (AAt) can’t, making remarketing easier with simple pixels.
   49. Your order is running the “While spending full budget, maximize performance” bid strategy and opted into “bid optimization models.” The lines in your order start under-pacing. This will most likely cause which of the following?
   50. All lines in an order are opted into budget optimization, but the most efficient line has the lowest allocated budget. What is an optimization you could make to help allocate more budget to that top-performing line?
   51. For your campaign to receive credit for conversions, you must associate the appropriate ASINs or pixels to your campaign in order settings.
   52. Ads are only eligible for conversions if users have either clicked or viewed the ads.
   53. You can set up a private marketplace deal manually or through an API.
   54. Which type of Amazon audience segment should you use when trying to drive sales of a new product?
   55. Which of the following is an insight that is collected through Amazon DSP’s Amazon Advertising tag (AAt) solution?
   56. Which of the below scenarios is correct based on the below shopper journey for ads served in Amazon DSP?
   57. You can modify parameters to include in bulksheet downloads.
   58. To create a remarketing audience based on pixel exposure, go into the audiences tab of Amazon DSP.
   59. You can use mobile advertising IDs as a file type to create hashed audiences
   60. Attribution restatements occur 10 days, 2 weeks, and 4 weeks after the original conversion is attributed to a campaign.
   61. If Amazon Ads has an existing server-to-server integration with a third-party measurement provider, you must use the adapter URL Amazon Ads provides, you cannot use a pixel.
   62. Creative macros are short commands or shortcuts for commands used to pass back metrics to a third party.
   63. Amazon DSP supports creation of lookalike audiences from:
   64. You can download campaign settings and upload modifications via bulksheets in either your advertiser, order, or entity view.
   65. Which setting must you adjust when setting up a private marketplace deal in Amazon DSP?
   66. Please select all of the pixel solutions offered by the Amazon DSP.
   67. You can download or upload bulksheets across advertisers within the same entity.
   68. Which simple pixel selections provide flexibility after the pixel is created?
   69. Which of the below scenarios is correct based on the below shopper journey for ads served in Amazon DSP? July 3rd: Desktop display ad view –> July 24th: Mobile display ad click –> July 25th: Video ad view –> July 30th: Purchase made
   70. With Amazon Advertising tag (AAt), you can capture hundreds of events using one pixel and use them for creating multiple audiences.
   71. Which of the following is an insight collected through Amazon DSP’s Amazon Advertising tag (AAt) solution?
   72. By choosing the “While spending full budget, maximize performance” bid strategy, you want to maximize your campaign performance at a given base bid.
   73. Which bid strategy would you require to frequently monitor and optimize in order to balance performance and spend?
   74. All content must be served from the ad server’s domain and may not call from other domains.
   75. An advertising agency is simultaneously running 25 campaigns for their client. While they want to maximize performance, they also want to minimize manual campaign manipulation. Which optimization strategy should they choose?
   76. Which of the following are reasons your private marketplace deal may not be bidding? Select All Correct Responses
   77. Bulksheets are recommended to manage: Select All Correct Responses
   78. Which of the below statements is true for private auction deals? Select All Correct Responses
   79. If you use third-party served creatives in Amazon DSP, which of the following policies are true? Select All Correct Responses
   80. Select all settings you must adjust when setting up a private marketplace deal in Amazon DSP. Select All Correct Responses