Kaia received notification that a digital camera creative was rejected. The creative showcases the “Iris Snapshot 3” model. However, the landing page linked in the ad features the “Iris Snapshot 3 Lite” version. Why was this creative rejected based?
- The creative was rejected because it didn’t include the price of the Iris Snapshot 3
- The creative was rejected because the product version shown in the ad doesn’t match the product on the landing page
- The creative was rejected because it failed to mention the Iris Snapshot 3 Lite version also available
Explanation:
The correct answer is **The creative was rejected because the product version shown in the ad doesn’t match the product on the landing page** because advertising guidelines require that the product shown in the ad must align with the product that is being promoted or sold on the landing page. In this case, the ad features the ‘Iris Snapshot 3’ model, but the landing page links to a different version, the ‘Iris Snapshot 3 Lite,’ which creates a mismatch. This inconsistency could lead to confusion for customers and violates advertising policies that ensure clarity and transparency. The other options, such as not including the price or failing to mention the alternate version, are not the primary reasons for the rejection based on the details provided.