Which of the following examples would be an outcome of a loyalty-based advertising goal?
- A customer visiting the company website
- A customer using a discount code
- A customer returning to buy more items
Explanation: The correct answer is **A customer returning to buy more items**, as this outcome directly reflects the success of a loyalty-based advertising goal aimed at fostering repeat purchases and building long-term relationships with customers. When a customer chooses to return for additional purchases, it indicates satisfaction with previous experiences and a strong connection to the brand, which are key indicators of customer loyalty. In contrast, using a discount code or visiting the company website may not necessarily imply loyalty; they could be driven by other factors such as promotions or curiosity, rather than a committed relationship with the brand.