Which of the following describes overlap reports?
- Reports that help advertisers to understand the time of day that their audience engages with their advertisements
- Reports that help advertisers to understand how non-ad attributed metrics impact the flywheel of their advertising campaign
- Reports that help advertisers to see other audiences that their primary audience is also a part of
Explanation:
The correct answer is **Reports that help advertisers to see other audiences that their primary audience is also a part of**, as overlap reports provide valuable insights into the relationships between different audience segments. By revealing the common audiences that share characteristics with the primary audience, advertisers can identify potential new targets for their campaigns, enabling them to refine their marketing strategies and enhance audience engagement. This understanding of audience overlap is crucial for optimizing ad placements and tailoring messages to resonate with various segments, ultimately driving better results in advertising efforts. Other options, while relevant to advertising analysis, do not accurately describe the specific function of overlap reports.