Which of the following campaign actions describes an advertiser with an awareness business goal?

Which of the following campaign actions describes an advertiser with an awareness business goal?

 

• Creating a new web banner to gain more views on their landing page
• Running an incentive to have customers subscribe to a monthly product box
• Launching a new social media campaign with new seasonal products

 

Explanation: The correct answer is **Launching a new social media campaign with new seasonal products** because this action directly aligns with an awareness business goal, which focuses on generating interest and visibility for a brand’s offerings among potential customers. By utilizing social media to promote new seasonal products, the advertiser aims to capture attention and engage a wider audience, thereby increasing brand recognition. In contrast, creating a web banner to gain views on a landing page is more focused on driving traffic rather than building awareness, while running an incentive for subscriptions targets conversion and customer retention rather than initial awareness, making the selected action the most representative of an awareness-focused campaign.