Which of the following campaign actions describes an advertiser with a conversion business goal?

Which of the following campaign actions describes an advertiser with a conversion business goal?

 

• Running an incentive to have customers subscribe to a monthly product box
• Exposing a product to more potential customers through social media
• Driving traffic from a product view campaign directly to the product checkout page

 

Explanation: The correct answer is **Driving traffic from a product view campaign directly to the product checkout page** because this action clearly aligns with a conversion business goal, which focuses on encouraging customers to complete a purchase. By directing traffic straight to the checkout page, the advertiser aims to facilitate the buying process and increase the likelihood of conversion, thereby directly impacting sales. In contrast, running an incentive to subscribe to a product box may promote customer engagement but is less focused on immediate conversions, while exposing a product to potential customers through social media is primarily about brand awareness rather than driving direct sales.