Wang wants to run a campaign featuring video ads to audiences who enjoy gaming and live streaming service. Which ad channel should she use?
- Amazon Prime Video
- Twitch
- Amazon Publisher Direct
Explanation:
- Twitch:
- Twitch is a popular live streaming platform primarily focused on gaming, esports, and related content.
- It has a large and engaged audience of viewers who are interested in gaming and live streaming.
- Advertisers can target specific demographics, interests, and behaviors of Twitch users to deliver video ads during live streams or on other parts of the platform.
- Twitch provides an ideal environment for reaching audiences interested in gaming-related content, making it suitable for Wang’s campaign featuring video ads.
Other Options Explained:
- Amazon Prime Video: While Amazon Prime Video is a video streaming service, it is more focused on entertainment content such as movies, TV shows, and original programming. It does not specialize in gaming or live streaming content.
- Amazon Publisher Direct: This refers to direct partnerships between Amazon and publishers for content distribution, but it is not related to running video ads targeting gaming and live streaming audiences.
Therefore, for running a campaign featuring video ads to audiences who enjoy gaming and live streaming services, Twitch is the appropriate ad channel to use.