Metrics such as the number of impressions served, how many unique customers were reached, and the click-through rate are related to which stage of the customer shopping journey?
- Awareness
- Consideration
- Conversion
Explanation:
Metrics such as the number of impressions served, how many unique customers were reached, and the click-through rate are related to the Awareness stage of the customer shopping journey.
- Awareness:
- Impressions Served: This metric indicates how many times an ad is displayed to users, which is a key indicator of the reach and visibility of an awareness campaign.
- Unique Customers Reached: This metric shows how many distinct individuals have seen the ad, which helps measure the extent of audience exposure.
- Click-Through Rate (CTR): While CTR also has relevance in other stages, in the context of awareness, it indicates how engaging the ad is to the audience and whether it successfully grabs their attention to prompt a visit to the website or store.
Other Stages Explained:
- Consideration: Metrics for this stage would focus more on engagement and interest metrics such as time spent on site, pages viewed per session, and product detail page views.
- Conversion: Metrics for this stage include actions like add-to-cart rates, purchase rates, conversion rates, and revenue generated, which directly indicate purchasing behavior.
Therefore, the metrics mentioned are primarily related to the Awareness stage of the customer shopping journey.