Iris is a large corporate retailer who sells disposable cameras. What type of advertiser would Iris be considered?
- Partner
- Small and medium-sized business
- Enterprise
Explanation:
The correct answer is **Enterprise** because Iris, as a large corporate retailer selling disposable cameras, falls into the category of enterprise advertisers, which typically involve substantial operational scales and extensive market reach. Enterprise advertisers generally have significant resources and marketing budgets, allowing them to engage in comprehensive advertising campaigns across multiple channels. In contrast, small and medium-sized businesses focus on more localized or niche markets with limited resources, while partners typically refer to agencies or individuals who collaborate with brands on advertising efforts, making ‘enterprise’ the most appropriate classification for Iris.