Audiences based on shopping interactions are built from which of the following shopping interactions?
- Add to cart
- Keyword search
- Browsing
Explanation:
The correct answer is Browsing because audiences based on shopping interactions are primarily formed from users who have engaged in browsing behavior, indicating their interest in exploring products or categories without necessarily taking immediate action, such as adding items to their cart. While keyword search and “add to cart” actions are important, browsing specifically captures a wider range of potential shoppers who are actively considering their options, making it a key interaction for building relevant audience segments.