_______ audiences are pre-built audiences based on composition, shopping interactions, and preferences that indicate potential interest in your products or services.
- Custom
- Standard
- Advertiser
Explanation:
- Standard Audiences:
- Standard audiences are predefined audience segments created by platforms like Amazon based on user behaviors, preferences, and shopping interactions.
- These audiences are designed to target users who exhibit specific characteristics or interests relevant to your products or services.
- Examples of standard audiences may include demographic segments, behavioral segments (like frequent online shoppers), or interest-based segments (such as technology enthusiasts).
- Standard audiences provide advertisers with a convenient way to target potential customers who are likely to be interested in their offerings based on their online activities and behaviors.
Other Options Explained:
- Custom Audiences: These are audience segments created by advertisers using their own first-party data or through specific criteria set by the advertiser. Custom audiences allow for more tailored targeting based on specific business objectives or customer attributes.
- Advertiser Audiences: This term is not typically used to refer to predefined audience segments. It may refer to custom audience lists created by advertisers themselves.
Therefore, for targeting audiences based on their composition, shopping interactions, and preferences indicating potential interest in products or services, Standard audiences are the appropriate pre-built audience segments provided by platforms like Amazon.