______ is a free way for brands to feature their product portfolio and tell their brand story to educate and build long-term relationships with shoppers.
- Freevee
- Sponsored Products
- Brand Stores
Explanation:
- Brand Stores:
- Brand Stores are customizable pages on Amazon where brands can showcase their product offerings and brand story.
- They provide a dedicated space for brands to curate a collection of products, highlight key features, and communicate their brand message.
- Brand Stores are designed to enhance the shopping experience by educating customers about the brand’s values, unique selling points, and product range.
- They are free for brands to set up and manage, providing a platform for building long-term relationships with shoppers by offering a deeper understanding of the brand and its products.
Other Options Explained:
- Freevee: This is a streaming service and not a feature on Amazon for brand promotion.
- Sponsored Products: These are paid advertisements that promote individual product listings on Amazon’s search results and product detail pages.
Therefore, Brand Stores is the correct answer as it allows brands to showcase their products and brand story effectively to shoppers on Amazon, helping to educate and build relationships with potential customers.