Which of the following is a measurement and analytics advertising solution?
- Brand Innovation Lab
- Amazon Attribution
- Amazon DSP
Explanation: The correct answer is **Amazon Attribution** because it is specifically designed as a measurement and analytics solution that enables advertisers to assess the impact of their marketing efforts across various channels. Amazon Attribution provides insights into how different advertising activities contribute to sales and customer engagement, allowing advertisers to make informed decisions based on performance data. In contrast, Amazon DSP (Demand-Side Platform) is primarily focused on programmatic advertising and ad buying, while the Brand Innovation Lab is centered around creative development and testing rather than measurement, making Amazon Attribution the most appropriate choice for a solution that emphasizes analytics and measurement in advertising.