Which of the following describes the customers most likely to encounter Sponsored Display ads?
- Customers leaving product reviews on listings in the Amazon store
- Customers who have abandoned their shopping carts
- Customers shopping at store locations
Explanation: Sponsored Display is a flexible advertising solution for all brands, whether they sell on Amazon or not! It helps advertisers connect with the right audience at just the right time across their shopping journey. With the power of machine learning and creative formats, Sponsored Display offers both CPC (cost-per-click) and vCPM (cost-per-thousand viewable impressions) pricing options, with no minimum spend required. For products sold in the Amazon store, you can use both static images and video ads, while for products not sold on Amazon, static images work great! It’s a simple way to boost visibility and engagement.