Which audience solution includes audiences based on active website visitors, customers who are part of a loyalty program, and sales leads generated in the past 30 days?
- Audience planning tool
- Amazon audiences
- Advertiser audiences
Explanation:
The correct answer is **Amazon audiences**, as this audience solution specifically encompasses segments that include active website visitors, customers enrolled in loyalty programs, and recent sales leads generated within the last 30 days. By leveraging data from various interactions with the brand, Amazon audiences enable advertisers to target these specific groups effectively, enhancing the relevance of their marketing efforts. This targeted approach is designed to engage customers who have already shown interest or intent, making it a powerful tool for optimizing advertising strategies and driving conversions.