Mary is in charge of ad strategy at a hardware company. She wants to understand the time of day when her audience is most likely to purchase her brand’s products. Which insights would be useful for her to review to craft the advertising strategy?
Explanation:
The correct answer is **Timing insights** because these insights specifically focus on understanding when customers are most likely to engage with and purchase products, allowing Mary to identify the optimal times of day for her advertising efforts. By analyzing timing insights, she can align her ad strategy with peak purchasing hours, enhancing the effectiveness of her campaigns. In contrast, retail insights provide information about sales performance and trends within the retail environment, while demographic insights focus on the characteristics of the audience, such as age and gender, rather than their purchasing behavior over time. Therefore, timing insights are the most relevant for crafting an effective advertising strategy based on customer purchasing patterns.