Li would like to reach viewers on streaming services like Freevee and Twitch. Which type of ad should Li use?
Explanation:
Sponsored TV is a user-friendly, self-service advertising platform that allows brands of all sizes to connect with audiences in the places they love to watch content. Whether you’re a small business or a large brand, Sponsored TV helps you reach the right viewers at the right time, all through popular streaming services like Freevee and Twitch. Powered by billions of first-party shopping and streaming signals, these TV ads offer an incredible opportunity to inspire potential customers while they enjoy their favorite shows and streams. This solution is available to seller brand owners who are part of the Amazon Brand Registry, vendors (including book vendors and publishers), as well as their agencies and technology partners in the U.S. Sponsored TV comes equipped with a comprehensive set of metrics, so you can easily track how well your ads are performing. These include insights on ad delivery, like spend, impressions, and video completions, as well as engagement data that shows how viewers are interacting with your ads, such as clicks. Additionally, Sponsored TV allows you to see how your ads are influencing shopping behaviors, like driving branded searches, increasing detail page views, and generating new-to-brand orders. It’s a great way for brands to measure the true impact of their advertising efforts!