Ana wants to run a campaign to audio publishers around the world. Which ad channel should she use?
- Amazon Publisher Direct
- Amazon Prime Video
- Amazon Music
Explanation:
Ana should use Amazon Music to run a campaign targeted at audio publishers around the world.
- Amazon Music:
- Amazon Music is a streaming service that reaches a wide audience of music listeners and audio content consumers.
- It provides a platform for audio ads, which can effectively target users who are engaged with audio content, including music and podcasts.
- This makes it an ideal channel for reaching audio publishers and their audiences.
Other Options Explained:
- Amazon Publisher Direct: This is a platform that allows advertisers to buy display and video ad inventory directly from Amazon’s network of publishers, but it is not specifically focused on audio content.
- Amazon Prime Video: This platform is focused on video content and streaming services, making it less relevant for targeting audio publishers.
Therefore, for a campaign targeting audio publishers, Amazon Music is the most appropriate ad channel.