A strategy to get the right shoppers to your store or website reflects the conversion stage of the customer shopping journey.
- False
- True
Explanation:
The correct answer is **False** because a strategy aimed at getting the right shoppers to a store or website primarily reflects the **awareness** or **consideration** stages of the customer shopping journey, rather than the conversion stage. During the awareness stage, the goal is to introduce potential customers to the brand and its offerings, while the consideration stage involves engaging those shoppers and encouraging them to explore products further. The conversion stage, on the other hand, focuses on persuading those who are already aware and considering the product to make a purchase. Therefore, the statement is inaccurate, making ‘False’ the correct choice.