_______ is a measurement and analytics solution that provides a way for advertisers to measure the aggregated, total impact of their ad tactics on shopping activities on Amazon.com or third-party websites, while campaigns are still mid-flight.
- Omnichannel Metrics
- Amazon Attribution
- Amazon Brand Lift
Explanation:
- Amazon Attribution:
- Amazon Attribution allows advertisers to measure and analyze the effectiveness of their advertising campaigns across different channels and touchpoints.
- It provides insights into how various marketing tactics (such as display ads, search ads, video ads, etc.) contribute to consumer behavior and shopping activities on Amazon.com and third-party websites.
- Advertisers can track metrics such as clicks, conversions, and sales to understand the impact of their ad campaigns in real-time or near-real-time, while the campaigns are still running.
- This solution helps advertisers optimize their ad spend and strategies based on performance insights gathered during the campaign period.
Other Options Explained:
- Omnichannel Metrics: This refers to measurement solutions that track consumer behavior and shopping activities across multiple channels and touchpoints, including both online and offline. It provides a broader view of campaign impact beyond Amazon-specific metrics.
- Amazon Brand Lift: This is a measurement solution focused on measuring brand metrics like awareness and consideration resulting from Amazon Ads campaigns. It does not specifically track shopping activities across Amazon.com or third-party websites.
Therefore, for measuring the aggregated, total impact of ad tactics on shopping activities on Amazon.com or third-party websites mid-flight, Amazon Attribution is the appropriate measurement and analytics solution.