______ refers to the knowledge, perception, and familiarity shoppers have of a brand. By vmartinez ______ refers to the knowledge, perception, and familiarity shoppers have of a brand. Drive traffic Brand awareness Brand reach Related content Related questions:______ is a free way for brands to feature their…Fill in the blank: The analytical skill of ______…Jasmine wants to understand the impact a campaign…What percentage of a consumer's purchase decision is…