Amazon Ads Campaign Planning Certification Answers

Ocean World, a swimwear brand, considers summer to be their peak season. What is the recommended approach for them to help customers discover, consider, and purchase their products during and outside of peak season?

• Always-on sponsored ads, with display ads during peak season
• Always-on display ads, with sponsored ads during peak season
• Always-on video ads, with display ads during peak season
• Always-on sponsored and display ads

True or false? It is recommended that advertisers request the audience planning tool report monthly in order to assess the impact of varying strategies.

• True

• False

Why is it important for an advertiser to consider the length of time between shoppers’ discovery and final purchase?  

• There is an opportunity to help high-intent shoppers discover the brand’s product while they are in this research stage.
• Shoppers are less likely to purchase if they leave after the discovery phase.
• Shoppers are more likely to purchase another brand’s products after a certain length of time.

Green Telecommunications is about to launch a campaign with a creative that states “We have the fastest LG network.” Why might this ad lead to a poor customer experience?

• The ad doesn’t provide clear statistics.
• The ad doesn’t include any promotion.
• The ad isn’t compelling.
• The ad contains too many characters.

Rufina referenced insights for similar brands and determined that, in her brand’s category, her brand was below the category benchmark for time between purchases. What type of campaign strategy could Rufina run to help her brand reach the benchmark?

• Purchase campaign to reach shoppers that have not purchased from the brand before
• Loyalty campaign to reach shoppers that have purchased products, to remind them to purchase again.
• Consideration campaign to help reach new shoppers that have looked in the category, but are not familiar with her brand
• None of the above

Jaqueline used the audience planning tool to uncover an opportunity to engage shoppers that have shown purchase intent in her products but did not purchase. Which of the following approaches would you suggest to Jaqueline?

• Use display ads to remarket to audiences who have viewed her product detail pages but did not purchase.
• Focus on educating shoppers on product details and how-tos.
• Build brand recognition with shoppers.
• Use sponsored ads to encourage repeat purchases.