Amazon Ads Campaign Planning Certification Answers

Adaeze is an advertiser at an athletic wear company promoting a new women’s running shoe. She used audience insights to determine that shoppers most likely to engage with her brand were married women, so she tailored her creative to best reach this audience. Which audience insight did she use to learn this?

• Purchase frequency
• Overlap reports
• Demographic
• Timing

Emanuele is about to launch a link-out campaign that directs shoppers to an insurance quote form. He wants to ensure optimizations are made in real-time to best measure the campaign’s performance. Which of the following suggestions would you make to Emanuele?

• Place a pixel on the landing page and all subsequent pages of the quote form until the submission page.
• Rely on conversion metrics without the use of pixels.
• Place a pixel on the landing page only.
• Place a pixel on the last page of the quote form only.

Which of the following is generally used to drive short-term sales?

• Video ads
• Display ads
• Out-of-home custom solutions
• Sponsored Products

Which of the following statements about the audience planning tool is INCORRECT.

• Advertisers can use the audience planning tool to request insights from other brands.
• The audience planning tool assesses the estimated number of customers that are engaged in the advertiser’s brand at each stage of the customer journey.
• The audience planning tool can be used to help inform advertising strategies across each stage of the customer journey.
• Advertisers can only use the audience planning tool to understand insights surrounding their own brands.

Prita’s Amazon Advertising campaign is directing customers to her brand’s website? Which type of campaign is this?

• Link in campaign

• Link out campaign

True or false? An always-on strategy may help advertisers experiment during slow periods so they can uncover best practices to perform better during peak time.

• False

• True