You can use impressions as a metric to indicate success towards your conversion goals.
- True
- False
Explanation:
The correct answer is **False** because impressions, while important for measuring visibility and awareness, do not directly indicate success toward conversion goals. Impressions track how often an ad is shown to a potential customer, but they do not provide information about how many people actually clicked on the ad, interacted with the product, or made a purchase. Conversion goals are more accurately measured by metrics such as click-through rates (CTR), conversion rates, or sales, which reflect how well your ad is driving actual customer actions, like making a purchase. Impressions alone do not offer a complete picture of campaign success in terms of conversions, as they only indicate exposure, not engagement or outcome.