You can use impressions as a metric to indicate success towards your conversion goals.
- False
- True
Explanation:
Impressions are a metric that measures the number of times an ad is displayed to a user. It is not a direct indicator of success towards conversion goals. However, it can be used as a supporting metric to measure the reach of an ad campaign .
Conversion goals are the desired actions that a user takes after interacting with an ad, such as making a purchase or filling out a form. Metrics such as click-through rate (CTR), cost per conversion (CPC), and return on investment (ROI) are more suitable for measuring success towards conversion goals .
In conclusion, impressions can be used to measure the reach of an ad campaign, but it is not a direct indicator of success towards conversion goals. Other metrics such as CTR, CPC, and ROI are better suited for measuring success towards conversion goals .