What is different between the reporting scopes of Amazon DSP and AMC?
- Amazon DSP reporting includes ads purchased through Amazon DSP, while AMC reporting includes ads purchased through Amazon DSP and sponsored ads
- Amazon DSP reporting includes ads purchased through Amazon DSP, while AMC reporting includes advertiser-owned datasets
- Amazon DSP reporting includes ads purchased through Amazon DSP, while AMC reporting includes ads purchased through Amazon DSP and sponsored ads, as well as advertiser-owned datasets
Explanation:
The correct answer is **Amazon DSP reporting includes ads purchased through Amazon DSP, while AMC reporting includes ads purchased through Amazon DSP and sponsored ads, as well as advertiser-owned datasets** because Amazon DSP primarily focuses on reporting for ads that are bought directly through the DSP platform, which includes display ads across Amazon’s network and third-party sites. In contrast, Amazon Marketing Cloud (AMC) offers a broader reporting scope that not only includes data from Amazon DSP campaigns but also from Sponsored Ads, such as Sponsored Products and Sponsored Brands, as well as additional advertiser-owned datasets. This expanded reporting capability in AMC allows advertisers to gain a more comprehensive view of their marketing efforts across different ad types and platforms, helping them integrate and analyze data more effectively to optimize overall campaign performance.