One of your line items has low performance but high delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?
- Shift budget to higher-performance line items
- Budget should not be changed
- Increase budget for this low-performance line item
One of your line items has low performance and low delivery. How should you adjust your budget to optimize your campaign for better performance and delivery?
- Decrease bids and/or frequency caps
- Add additional supply sources
- Increase bids
Explanation:
The correct answer is ‘**Decrease bids and/or frequency caps**.’ Decreasing bids and/or frequency caps is an effective way to optimize a campaign when a line item is experiencing low performance and low delivery. Lowering bids can help ensure that the campaign is more competitive in the auction, while adjusting frequency caps can ensure that ads are not shown too frequently to the same users, which can lead to ad fatigue and lower engagement. By optimizing these elements, the campaign can become more efficient, increasing its reach and improving delivery without unnecessarily raising costs. In contrast, increasing bids may not improve delivery if the ads are already not resonating well with the audience, and adding additional supply sources might not address the underlying issues with ad performance.