A review of your Sponsored Display campaign shows low Click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?
- Use purchases remarketing
- Use lifestyle audiences
- Use suggested targets and dynamic segments
Explanation:
The correct answer is ‘**Use suggested targets and dynamic segments**.’ When a Sponsored Display campaign shows low click-through rates (CTRs) and low new-to-brand orders, using suggested targets and dynamic segments can help optimize the campaign by improving targeting efficiency. Suggested targets are based on insights from Amazon’s machine learning algorithms, which can help identify relevant audience segments that are more likely to engage with the ads, leading to higher CTRs. Dynamic segments automatically adjust and optimize the targeting based on the performance of the campaign and the behaviors of users, ensuring that the ad is shown to the most relevant and high-potential audiences. This approach enhances the reach of the campaign, increases engagement, and helps attract new-to-brand customers, thus improving overall performance. In contrast, purchases remarketing and lifestyle audiences may not address the specific targeting adjustments needed to reach new customers effectively.