Your client is prioritizing performance and a line item has low performance and low delivery. The client is not considering pausing the line item. What will you suggest to optimize the campaign for better performance and delivery?
- Adjust audience solutions, and expand bids and frequency to sell out top performing lines
- Adjust audience solutions, and increase bids and frequency caps for the line item
- Increase bids, frequency caps, or adjust 3rd party pre-bid filtering
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