When should you reallocate your ad budget?
- When you want to increase for high-performance/decrease for low-performance products or campaigns to optimize your budget or increase purchases
- When you want to increase for low-performance/decrease for high-performance products or campaigns to improve overall performance
- When you want to try different budget allocations to ensure your ad budget can cover a full day
Explanation: The correct answer is ‘**When you want to increase for high-performance/decrease for low-performance products or campaigns to optimize your budget or increase purchases**.’ Reallocating your ad budget in this way allows you to focus resources on the areas that are delivering the best results, maximizing the return on investment (ROI). By increasing the budget for high-performance products or campaigns, you can capitalize on successful strategies and further boost sales. Conversely, decreasing the budget for low-performance products or campaigns helps avoid wasting ad spend on areas that aren’t generating sufficient results. This strategic approach ensures that your budget is used efficiently, ultimately helping to optimize overall campaign performance and increase purchases.