High traffic indicates success towards _____ goals because it shows successful engagement of prospective customers.
- Awareness goals
- Loyalty goals
- Consideration goals
Explanation:
The correct answer is **Consideration goals** because high traffic indicates that prospective customers are engaging with the brand or products, typically at the consideration stage of the purchasing journey. Consideration goals focus on attracting and engaging potential buyers, making them aware of the brand or product and prompting them to explore further. High traffic suggests that customers are showing interest and are in the process of evaluating the options, which is a key indicator of success for consideration-focused campaigns. These campaigns aim to drive awareness and interest, making high traffic a positive outcome for consideration goals, as opposed to conversion or loyalty goals which focus on actual purchases and repeat engagement.