Which of the following growth levers can only be used by brand owners who use Fulfillment by Amazon (FBA)?
- Amazon Attribution
- Virtual Bundles
- Monthly Installments Program
Explanation: The correct answer is **Virtual Bundles** because this growth lever is exclusive to brand owners who use Fulfillment by Amazon (FBA). Virtual Bundles allow sellers to create bundles of products that are fulfilled through FBA, offering customers a combined product package while still managing inventory separately. These bundles are designed to increase sales by offering customers a value proposition, such as a discount for purchasing multiple products together. However, because FBA handles the storage, packaging, and shipping of these bundled products, this feature is only available to those utilizing Amazon’s fulfillment services. Neither the Monthly Installments Program nor Amazon Attribution is restricted to FBA users, as they are accessible to a wider range of sellers regardless of their fulfillment method.