How can selling partners use the insights on the search catalog performance dashboard to help improve impressions?
- By monitoring competitor ad campaigns and adjusting ad placements accordingly.
- By targeting lower competition keywords and adding them to product listing titles and descriptions.
- By analyzing customer reviews and feedback for product improvement opportunities.
Explanation:
The correct answer is **By targeting lower competition keywords and adding them to product listing titles and descriptions** because the search catalog performance dashboard provides insights that help selling partners identify which keywords are driving impressions and clicks for their products. By targeting keywords with lower competition, sellers can optimize their product listings and improve their visibility in search results. Adding these targeted keywords to product titles and descriptions can help ensure that their listings appear in relevant searches, increasing the chances of gaining impressions and attracting more potential customers. This strategy enhances discoverability and can lead to higher conversion rates without facing the high costs or challenges of competing for more popular keywords. While monitoring competitor ads and analyzing customer feedback are useful for broader marketing and product strategies, they are not directly tied to the search catalog performance insights aimed at improving impressions.