제외 키워드는 AI 기반 검색 전략에서 어떤 역할을 하나요?
- 마케팅 담당자가 고객이 비즈니스를 찾기 위해 사용할 수 있는 검색어를 추가로 파악하는 데 사용할 수 있습니다.
- 고객이 비즈니스에 대해 부정적인 리뷰를 남기기 어렵게 만듭니다.
- 마케팅 담당자가 경쟁업체에서 입찰할 수 있는 검색어를 제한하는 데 사용할 수 있습니다.
- 검색어가 조건에 맞더라도 적합하지 않은 검색에는 광고가 게재되지 않도록 만듭니다.
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