전통적인 마케팅 조직에서 공통적으로 사용하는 예산 전략은 무엇인가요?
- 기간 또는 이니셔티브별로 예산을 설정하지 않음
- 전적으로 주가 실적에 따라 유연하게 예산을 운영함
- 승인 없이 증액 가능한 분기별 예산을 운영함
- 한 해 동안 수요에 변동이 있더라도 정해진 연간 예산을 그대로 유지함
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