Select the correct answer. Which of the following would be an example of a partner in the retail vertical?
- Coupons.com
- AccelerationPartners.com
- Nike.com
- Facebook.com
Affiliate and Partnerships Industry – Fundamentals Certification Path Exam Answers
Affiliate and Partnerships Industry – Fundamentals Certification Path Exam Answers
Exam URL: https://pxa.impact.com/student/path/1099626-affiliate-partnerships-industry-fundamentals-certification-path
Questions:
- Select the correct answer. What is NOT an example of a partner?
- Is this statement true or false? Attribution is the art and science of determining which partner or partners are responsible for driving a user to convert during a particular customer journey.
- Select the correct answers. “Brand” is another name for ______. (Please select all that apply.)
- Select the correct answers. What does CPA stand for?
- Is this statement true or false? Retargeting ads are a type of display advertising.
- Select the correct answer. Tracking technology attributes and credits sales to _________.
- Is this statement true or false? The majority of Millennials trust traditional marketing.
- Is this statement true or false? The vast majority of digital ad-spend goes to Facebook and Google.
- Select the correct answer. Brands and partners reaching a mutual agreement on the best payout and terms to achieve the brand’s desired outcomes falls under which phase of the Partnerships Lifecycle?
- Select the correct answer. “Recruitment” in the affiliate and partnerships industry refers to which of the following?
- Select the correct answer. Which part of the Partnership Lifecycle would messaging partners about new products fall under?
- Select the correct answer. In which scenario would an advertiser be mostly likely to use a CPL (Cost per Lead) payment model?
- Is this statement true or false? Brands pay partners commission.
- Select the correct answer. A shopper clicks on a paid search ad, then Partner A’s website, then organic search, then Partner B’s website, and then buys the product. Using last-click attribution, who would get the credit?
- Select the correct answer. Which of the following would be an example of a partner in the retail vertical?
- Select the correct answer. What is NOT a standard affiliate and partnerships KPI?
- Select the correct answer. What are some common affiliate and partnerships KPIs?
- Select the correct answer. The CPC payout model is most typically used in the following digital marketing channel:
- Select the correct answer. How many impressions does CPM calculate the cost for?
- Select the correct answer. An online beauty company selling makeup would most likely use which payout model in their partnerships program?
- Select the correct answers. Partnerships make it easier for brands to ______.
- Select the correct answers. What is an example of a partner in the subscription vertical?
- Select the correct answers. “Tracking technology” is another name for ________.
- Select the correct answer. What is the most common type of attribution method in the affiliate and partnerships industry?
- Is this statement true or false? Rev share is the same as commission.
- Is this statement true or false? Paid search, display, and paid social are examples of paid online marketing channels.
- Select the correct answer. An influencer would be an example of a _____.
- Select the correct answer. What is the main goal of display ads?
- Select the correct answer. A mobile app company trying to get users to download their app would most likely use which payout model in their partnerships program?
- Select the correct answer. “Partner” is another name for _____.
- Select the correct answer. What entity tracks the sales between brands and publishers?
Select the correct answer. What is NOT a standard affiliate and partnerships KPI?
Select the correct answer. What is NOT a standard affiliate and partnerships KPI?
- Average Order Value
- Bounce rate
- #of Sale-producing Partners
- Conversion Rate
Select the correct answer. The CPC payout model is most typically used in the following digital marketing channel:
Select the correct answer. The CPC payout model is most typically used in the following digital marketing channel:
- Paid Search
- Influencer
- Affiliate and Partnerships
- Organic Search
Select the correct answer. What are some common affiliate and partnerships KPIs?
Select the correct answer. What are some common affiliate and partnerships KPIs?
- Current Ratio, Quick Ratio, Working Capital
- Page Views, Time on Site, Bounce Rate
- Quality Score, Burn Rate, Jump Rate
- Revenue, New Customers, Average Order Value
Select the correct answer. How many impressions does CPM calculate the cost for?
Select the correct answer. How many impressions does CPM calculate the cost for?
- Cost per One Impression
- Cost per Hundred Impressions
- Cost per Thousand Impressions
- Cost per Million Impressions
Select the correct answers. Partnerships make it easier for brands to ______.
Select the correct answers. Partnerships make it easier for brands to ______.
- view affiliates as partners
- diversify their marketing spend
- create consumer trust
- be less agile in their marketing efforts