Open Rate is a KPI that evaluates the following kind of placement:
- Email placement
- Gift list placement
- Cashback event placement
- Category placement
Affiliate and Partnerships Industry – Associate Certification Path Exam Answers
Affiliate and Partnerships Industry – Associate Certification Path Exam Answers
Exam Name: Affiliate and Partnerships Industry – Associate Certification Path
Exam URL: https://pxa.impact.com/student/path/1095894-affiliate-partnerships-industry-associate-certification-path
Questions:
- Publishers are solely responsible for ensuring that trademark fraud does not take place. Is this statement true or false?
- Which of the following are reasons that trademark alerts are important?
- Partners can bid on a brand’s trademarked keywords even if they don’t have the necessary permission from the brand. Is this statement true or false?
- Which party should benefit the most as a result of media planning negotiations?
- A setup fee is also commonly referred to as a(n) ___________ fee?
- Brands need to finalize the ______ before initiating the media buying process to ensure that placements match up with any seasonal or brand-specific events.
- What can a media buy can also be referred to as?
- In media buying, RFP stands for __________________.
- Which of the following is the correct formula for conversion rate?
- Which of the following is the correct formula for AOV?
- Which of the following is the formula that you would use to calculate incremental revenue lift?
- What are important things to evaluate when analyzing an affiliate marketing program’s performance?
- Reversals can be submitted at any time. Is this statement true or false?
- How do we know that a particular affiliate drove a sale?
- Which of the following are the main tracking components to understand?
- Small pieces of data that are stored on a user’s device via their browser are called _______.
- Which of the following represents a file of all products sold and their characteristics?
- The public-facing commission rate that a program manager offers before negotiations is known as the ___________ commission rate.
- What should a brand consider when setting its baseline commission rate?
- Revenue is part of the KPI calculation for all of the following metrics, with the exception of ___________.
- Which of the following is not a recommended step when assessing competitors’ affiliate programs?
- Which of the following can a brand use to discover new partners?
- Which type of publisher business model does Rakuten (https://www.rakuten.com/) primarily fall under?
- Brands should prioritize setting up their Marketplace Profile as it is the first thing a partner will see when a brand invites them to join a program. Is this statement true or false?
- Which of the following types of foundational affiliates provide cashback to the user as a reward for shopping through their site?
- Which of the following incentives is most commonly given to a loyalty publisher in exchange for an increase in the cashback reward to the customer?
- What are the drawbacks of working with influencers?
- Why is it beneficial for a brand to offer unique promo codes to partners?
- A program one-sheet should include all but which of the following?
- All of the following are tactics that brands can use to incentivize stronger performance from their partners, except ___________.
- Which of the following is not an affiliate partnership business model? Select the correct answer.
- Open Rate is a KPI that evaluates the following kind of placement:
- Which of the following is the correct formula for ROAS?
- What type of data shows a list of individual actions or transactions?
- Which of the following is an example of a content placement?
- Which of the following are methods of data capture?
- Which of the following is a traditional or foundational affiliate?
- Which kind of partner would brands most likely choose to drive app downloads?
Which of the following is not an affiliate partnership business model? Select the correct answer.
Which of the following is not an affiliate partnership business model? Select the correct answer.
- Super-affiliate network
- Coupon
- Content
- Loyalty
All of the following are tactics that brands can use to incentivize stronger performance from their partners, except ___________.
All of the following are tactics that brands can use to incentivize stronger performance from their partners, except ___________.
- Flat fees
- Reversals
- Tiered commissions
- Free product
A program one-sheet should include all but which of the following?
A program one-sheet should include all but which of the following?
- Baseline commission rates
- Creative image
- “Click to Apply” button
- High competitor commission rates
Why is it beneficial for a brand to offer unique promo codes to partners?
Why is it beneficial for a brand to offer unique promo codes to partners?
- Certain publisher types, like influencers and podcasts, may have a hard time tracking sales with a traditional tracking link
- Partner payouts occur within 10 days for sales tracked with a code
- No sales track without promo codes
- Partners no longer have to set up banking details for sales generated with a promo code
What are the drawbacks of working with influencers?
What are the drawbacks of working with influencers?
- Influencers are difficult to scale quickly.
- Influencers improve trust in your brand and increase awareness.
- Finding influencers who are a good fit for your brand takes time.
- Influencers may prefer to individually negotiate every deal, which can be time consuming.