Which of these is not a benefit of omnichannel optimizations?
- Evaluate and optimize omnichannel performance by including store visit conversions in Smart Bidding strategies
- Driving only store footfall to help retailers make more sales for local marketing teams.
- Understand which campaigns, keywords, and devices drive the most store visits to your business.
- Understand the full impact of your return on investment (ROI) and make more informed decisions about your ad creatives, spend, bid strategies, and other elements of your campaigns.