If you were creating a storyboard to make your first video asset for an app campaign, what should you prioritize?
Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
Making the brand known by pairing the logo with zoomed out shots
Emotional appeal through compelling storytelling to connect deeply with potential users