You manage marketing for a home mortgage app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
- A photo of a family in front of their home with the logo overlayed
- An action shot taken directly from the app
- A zoomed out image of a family enjoying their home
- An image of a home with lots of blank space
Explanation:
The correct answer is An action shot taken directly from the app because this type of asset highlights the app’s functionality in a real-world context, making it more relatable and engaging for potential users. Action shots provide a dynamic view that showcases how the app is used, capturing the attention of viewers while demonstrating its practical benefits. By using high-quality images that feature the app in action, you create a direct connection to the user experience, effectively standing out in the crowded marketplace of mortgage solutions and encouraging more downloads and interactions with the app.