If you were developing a storyboard for a video ad and your goal was to engage viewers, how should you capture and hold their attention?
Keep visuals low-contrast to avoid overwhelming viewers.
Use engaging pacing and tight framing.
Set up scenes to be zoomed out so viewers can see all story elements.
Build suspense with a slow pace to start.
Explanation:
The correct answer is Use engaging pacing and tight framing because these techniques are essential for maintaining viewer interest and ensuring that key details stand out. Engaging pacing keeps the ad dynamic and helps to create a rhythm that captures attention, while tight framing focuses on specific actions or emotions, allowing viewers to connect more deeply with the content. This combination creates an immersive experience that can effectively convey the message and evoke a response, making it more likely that viewers will remain engaged throughout the ad.