You’re looking to connect with viewers and make your brand stand out to potential customers. How can you achieve these goals using a video ad with an awareness objective?
Convey multiple messages to resonate with the masses.
Leverage key differentiators such as competitive claims and endorsements.
Set the context and include a clear call-to-action.
Brand often, especially in the last five seconds.
Explanation:
The correct answer is Leverage key differentiators such as competitive claims and endorsements because highlighting what sets your brand apart from competitors is crucial for capturing viewer attention and establishing a strong market presence. By using competitive claims and endorsements, you can effectively communicate the unique benefits and value of your product, which helps to build trust and credibility with potential customers. This strategy not only emphasizes the strengths of your brand but also creates a compelling narrative that can engage viewers, making it more likely for them to remember your brand and consider it when making purchasing decisions.
Lean in to what makes you different. Leverage competitive claims, comparisons, or endorsements to establish your key differentiators.
Brands can get creative in communicating their differentiating elements to viewers, and leveraging competitive claims, comparisons, or endorsements to establish key differentiators is successful to driving upper-funnel performance.