Why is display advertising effective?
Select all that apply.
- It builds brand awareness.
- It is a text-only format.
- You only ever pay when someone clicks on your ad.
- It drives conversions.
Explanation: Display advertising is effective for several reasons, with two of the key factors being that it builds brand awareness and drives conversions. Display ads provide advertisers with the opportunity to visually showcase their brand, products, or services to a wide audience across various websites and platforms within the Microsoft Audience Network. By leveraging eye-catching visuals, compelling messaging, and strategic placement, display ads can effectively capture audience attention and leave a lasting impression, thus building brand awareness among potential customers. Additionally, display advertising plays a crucial role in driving conversions by targeting users who have shown interest in relevant products or services, encouraging them to take desired actions such as making a purchase, signing up for a newsletter, or visiting a website. Through effective targeting, engaging creative assets, and compelling calls-to-action, display ads can guide users through the conversion funnel, ultimately leading to increased sales and business growth. Conversely, the statement that you only ever pay when someone clicks on your ad is inaccurate, as display advertising encompasses various pricing models including cost-per-click (CPC), cost-per-impression (CPM), and cost-per-acquisition (CPA), depending on the specific campaign goals and objectives. Furthermore, the statement that display advertising is a text-only format is incorrect, as display ads typically include visual elements such as images, videos, or rich media, allowing advertisers to convey their message in a more engaging and impactful manner. Therefore, understanding the effectiveness of display advertising in building brand awareness, driving conversions, and leveraging visual elements is essential for advertisers to maximize the impact of their advertising efforts within the Microsoft Advertising Native & Display context.