Contoso Fitness Company’s new Microsoft Audience Network campaign has been running for a few weeks and they want to review its performance. What are the ways in which they can do this?
Select all that apply.
- In Change History in the Microsoft Advertising User Interface
- Directly in the Microsoft Advertising User Interface in the campaign grid
- In Settings in the Microsoft Advertising User Interface
- Through the Reporting tab
Explanation: Contoso Fitness Company can review the performance of their new Microsoft Audience Network campaign in multiple ways, including directly in the Microsoft Advertising User Interface in the campaign grid and through the Reporting tab. The selected options are correct because they provide direct access to campaign performance data within the Microsoft Advertising platform. In the campaign grid, Contoso Fitness Company can analyze key metrics such as impressions, clicks, conversions, and click-through rates (CTRs) to evaluate the effectiveness of their ads and targeting strategies. Additionally, the Reporting tab offers comprehensive reporting tools that allow advertisers to generate custom reports, view performance trends over time, and gain deeper insights into various aspects of their campaigns. These reporting functionalities empower Contoso Fitness Company to monitor their campaign performance, identify areas for optimization, and make data-driven decisions to maximize the success of their Microsoft Audience Network campaign. Conversely, while Settings and Change History provide valuable information and insights, they are not directly focused on campaign performance evaluation, making them less relevant for assessing the effectiveness of the campaign. Therefore, leveraging the campaign grid and Reporting tab functionalities within the Microsoft Advertising User Interface is the most effective approach for Contoso Fitness Company to review the performance of their Microsoft Audience Network campaign.