Which of the following are acceptable feed file types?
Select all that apply.
- XLS
- TXT
- ZIP
- GZ
Explanation: The correct answer options are ZIP, TXT, and GZ. In the context of Microsoft Advertising Shopping, these file types are acceptable for feed files containing product data. ZIP files are commonly used to compress and package multiple files together, making them efficient for transferring large volumes of data and maintaining file organization. This format is particularly useful when dealing with extensive product catalogs that contain multiple data files or images. TXT files, on the other hand, are plain text files that are easy to create and edit using basic text editors. They are suitable for containing structured data in a human-readable format, making them compatible with Microsoft Advertising’s feed file requirements. Lastly, GZ files are compressed archives that use the gzip compression algorithm to reduce file size. This format is useful for minimizing storage space and facilitating faster file transfers, making it suitable for feed files containing product data. By supporting these file types, Microsoft Advertising accommodates advertisers’ preferences and workflow requirements, allowing them to efficiently manage and upload their product feeds for use in shopping campaigns. Therefore, ZIP, TXT, and GZ are acceptable feed file types within the Microsoft Advertising Shopping ecosystem, providing advertisers with flexibility and convenience in managing their product data.