When a new shopping campaign is created, and ad group with a product group is created by default. What type of product group is this?
Select one option.
- An ‘excluded products’ product group.
- An ‘all feeds’ product group.
- An ‘all products’ product group.
- A ‘targeted products’ product group.
Explanation: The correct answer is An ‘all products’ product group. When a new shopping campaign is created in Microsoft Advertising, an ad group with a product group is automatically generated by default. This product group is categorized as an ‘all products’ product group. Essentially, this group includes all the products from the advertiser’s product feed without any specific targeting criteria applied. As a result, all products within the feed are eligible to be included in this product group, ensuring comprehensive coverage across the campaign. Advertisers can then further refine their product targeting by creating additional product groups with specific criteria, such as product type, brand, category, or custom labels, to tailor their bidding strategies and optimize campaign performance. However, the ‘all products’ product group serves as the foundation of the shopping campaign, providing a baseline for product visibility and ensuring that all products are initially eligible to be advertised within the campaign. Therefore, understanding the default product group type is essential for advertisers to effectively manage and optimize their shopping campaigns within the Microsoft Advertising platform.