How is it generally recommended you bid on product SKU product groups?
Select one option.
- Reduce your bids
- Increase your bids
- Leave it the same
- Never bid on product SKU product groups
Explanation: It is generally recommended to increase your bids on product SKU product groups. This strategy allows you to potentially secure better ad placements and visibility for specific product SKUs, enhancing the likelihood of attracting clicks and conversions. By increasing your bids, you signal to the advertising platform that you are willing to invest more in promoting these particular products, which can lead to improved performance metrics such as click-through rates (CTR) and return on ad spend (ROAS). Additionally, bidding higher on product SKU product groups can help you outbid competitors vying for similar inventory, ensuring that your products are prominently displayed to potential customers. This proactive approach aligns with the goal of maximizing the effectiveness of your shopping campaigns and driving incremental sales for your business. Therefore, increasing your bids on product SKU product groups is a recommended best practice in Microsoft Advertising Shopping campaigns.