Which of the following are display advertising metrics?
Select all that apply.
- Cost per page
- Cost per action
- Cost per click
- Conversion rate
Explanation: The correct answer options are ‘Conversion rate,’ ‘Cost per click,’ and ‘Cost per action.’ These metrics are commonly used in display advertising campaigns to measure performance and effectiveness. The conversion rate represents the percentage of users who complete a desired action, such as making a purchase or signing up for a newsletter, out of the total number of users who viewed the ad. It provides insights into the campaign’s ability to drive desired outcomes and indicates the level of engagement and interest generated by the ads. Cost per click (CPC) measures the average cost incurred by advertisers for each click received on their ads. This metric helps advertisers assess the efficiency of their ad spend and optimize bidding strategies to maximize the return on investment. Similarly, cost per action (CPA) quantifies the average cost incurred by advertisers for each desired action completed by users, such as a purchase or form submission. CPA reflects the campaign’s overall effectiveness in driving conversions and provides valuable insights into the cost-effectiveness of advertising efforts. Conversely, ‘Cost per page’ is not a standard display advertising metric and does not accurately measure campaign performance or user engagement, making it an incorrect option. Therefore, the selected answer options accurately identify display advertising metrics commonly used to evaluate campaign performance and optimize advertising strategies for maximum impact and efficiency.