How many types of Dynamic Remarketing lists are available to an advertiser?
- 10 lists
- 5 lists
- 3 lists
- 1 list
Explanation: The correct answer is 5 lists. In Microsoft Search Advertising, advertisers have access to five types of Dynamic Remarketing lists, each serving a specific purpose in targeting users who have previously interacted with their website. These lists include product, category, home page, search term, and custom lists. Product lists target users who have viewed specific products on the website, category lists target users who have browsed certain categories, home page lists target users who have visited the website’s homepage, search term lists target users who have searched for specific terms on the site, and custom lists allow advertisers to create tailored lists based on specific criteria relevant to their business goals. By utilizing these Dynamic Remarketing lists, advertisers can effectively retarget users with relevant ads based on their past interactions, ultimately increasing the likelihood of conversion and maximizing the efficiency of their advertising campaigns. Therefore, the statement accurately reflects the available options for Dynamic Remarketing lists in Microsoft Search Advertising, making it the correct choice.