What’s a benefit of using Customer Match audience solutions?

What’s a benefit of using Customer Match audience solutions?

 

• Having the ability to develop and segment lists based on demographics
• Using your first-party data to reconnect with previous customers
• Collecting users who have interacted with your website via the Google Ads remarketing tag
• Connecting with new prospective users whose interests align with your product

 

Explanation:

With Customer Match feature you can optimize your campaigns based on data you know about your costumers. This allows you to re-engage with your customers and find new ones. To use customer match audiences you need to upload data to Google. For example, customer mailing addresses, emails or phone numbers.